2017 — 2020Email· Premium · Concierge
Superhuman
$0 → $30M ARR · ~4 years
The fastest email experience ever made.
Charged $30/month for email while every competitor gave theirs away. Built scarcity as the funnel.
Pre-launch
Held the bar at the Sean Ellis 40% PMF score for two years before scaling. Re-ran the survey monthly, said no to growth until the number stuck.
$0 → $1M
Every paying user got a live 1:1 onboarding call. Founder ran most of them for the first year, then trained a team on the script.
$1M → $30M
275K-person wait list ran for ~3 years. Drip-released invites by domain quality — turned a free-tier game into a status game.
“We treated onboarding as the product.”
275K
wait-list before public launch